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Approximately 39% of Australia’s inhabitants are culturally and linguistically diverse, however, the country’s media reported that some official messaging during the height of the COVID-19 pandemic had been casually converted using Google Translate.
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Approximately 39% of Australia’s inhabitants are culturally and linguistically diverse, however, the country’s media reported that some official messaging during the height of the COVID-19 pandemic had been casually converted using Google Translate. As a result, nonsensical messaging for non-English speaking communities made life harder for those already in a vulnerable position.
It preserves for all time, in the form of a printed book, what might have been scattered in the sheets of ephemeral publications.
Australia’s inhabitants
Approximately 39% of Australia’s inhabitants are culturally and linguistically diverse, however, the country’s media reported that some official messaging during the height of the COVID-19 pandemic had been casually converted using Google Translate. As a result, nonsensical messaging for non-English speaking communities made life harder for those already in a vulnerable position.
Approximately 39% of Australia’s inhabitants are culturally and linguistically diverse.
In response to this critical issue, the Sydney office of global design agency Re partnered with Melbourne Design Week to launch the Mistranslations Project, hoping to raise awareness of the Australian government’s lack of consideration towards cultural minorities. Culminating in a public poster exhibition, they set an open brief to linguistically diverse creatives; asking them to reimagine COVID-19 messaging in their own language.
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